This is your Brand Vault — the home base for everything we do together. Every project, decision, and asset for this brand lives here. Have a look around, and when you're ready, I'll take you to your Workroom.
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Northwind Outdoors · Brand Vault
Northwind Outdoors Brand Vault
Brand
Northwind Outdoors
Brand owner
dana@northwind.com
Parent company
Northwind Holdings, Inc.
Users with access
dana@northwind.com, marco@northwind.com, lee@northwind.com
Established
Jan 14, 2026
Recent Activity · last 48 hours
Creative review held for the Spring Campaign key visual.
Decision: Approved Option B — the trail-at-dawn concept.
2 hours ago
Aimee delivered the Q2 positioning brief for your review.
Yesterday, 4:12 PM
Genevieve added 12 new on-brand photos to the asset library.
Yesterday, 11:30 AM
Design review held for the homepage refresh.
Decision: Requested revisions to the hero headline.
Yesterday, 9:05 AM
Project Pipeline
Brainstorm
5
Scoping
3
Ready to build
2
Scheduled
1
Active Projects
| Project | Owner | Started | Due | Progress | Last worked | |
|---|---|---|---|---|---|---|
Spring Campaign — Social Set | Ainsley | Jun 2 | Jun 16 | 72% | 2h ago | |
Homepage Refresh | Aimee | May 20 | Jun 13 | 45% | Yesterday | |
Trade Show One-Pager | Geoff | May 28 | Jun 9 | 30% | 3 days ago |
Brand Design Profile
Headlines: MontserratBody: Quicksand
The dependable outfitter for people who take the outdoors seriously — gear and guidance you can trust when it matters.
Brand Strategy
Personality — Rugged, warm, knowledgeable, quietly confident.
Voice — Plain-spoken and encouraging — we guide, we never lecture.